Ramzi’s book is a must read for all those who are presently in the advertising business especially agencies and definitely university students although no university professor could have written this if he or she did not go there and done that…It is an accurate real life realistic experience of what an agency goes through. The accurate details inside an agency, the experience with clients, and the intricate inter-agencies cutthroat competition are all so real and accurate.
Reading it made me go through events that happened to me and probably every advertising executive throughout his career. What a trip, and most of all what a rich life.
Congratulations. He has managed to document advertising history that could never be said in words.
Thank you for the book, thank you for his lifetime dedication to the industry we all served and loved.