References

This page includes all the references related to each Chapter with additional resources and pictures for each story!

Chapter 7

كتاب “صناعة الإعلان” – فيليب يوسف الحتي – صفحة ٢٣٥ / Book « Advertising Industry » – Philippe Youssef Hitti – Page 235

Chapter 16

  1. Fin de siècle Beirut- The Making of an Ottoman Provincial Capital – by Jensen Hanssen – From page 252 till 258
  2. كتاب “صناعة الإعلان” – فيليب يوسف الحتي – صفحة ٩٩ / Book « Advertising Industry » – Philippe Youssef Hitti – Page 99

Chapter 19

  1. Lebanon Communicating – Pages 56 & 57
  2. Lebanon Communicating – Page 77
  3. History of Intermarkets – July 16,2019
  4. Ogilvy on Advertising – Page 76 & 201
  5. Lebanon Communicating – Page 78
  6. ArabAd January 2017 – Page 12
  7. Lebanon Communicating – Page 79

Chapter 41

History of Advertising – From page 108 till 111 – Stephane Pincas & Marc Loiseau / Taschen &

Adland – Pages 72 & 73 – Mark Tungate

Chapter 45

  1. Tihama website – http://tihama.com/
  2. Advertising and the Media in the Gulf – Robin Arthur – 1993 – Pages 49 & 50

Chapter 47

  1. Sohat, the brand name was inspired from the meaning of the Arabic name: Health implying good health. The name of the water fountain at the peak of Al Kanissah Mountain over Falougha in Lebanon, is now referred to as the Source of Sohat
  2. Sohtain,derived from the Lebanese superlative figure of speech where adjectives expressing the state of an individual, is multiplied to express as good or even a better status. Sohtain exactly means “Sohat” multiplied by two

Chapter 49

Concorde History – http://www.concordesst.com/history/historyindex.html

Chapter 52

  1. Inspired by the book: The Other Guy Blinked: How Pepsi Won the Cola Wars. by Roger Enrico, Jesse Kornbluth. Publication date 1986.
  2. Harvard University DASH – Spring 2011 – Page 27
  3. American Lebanese Chamber of Commerce Newsletter – 1950
  4. Lebanese University – Center for Research and Studies in Legal Informatics – 1968 / Word Press: The Boycotting of The Coca-Cola Company in the Middle East https://nyumcc.wordpress.com/

Chapter 53

Lebanese civil war (1975-1990) – American University of Beirut – University Libraries: الحرب الأهلية اللبنانية

Chapter 70

Bible – Luke 6:38

Chapter 75

Robert Helou – “Abou Fouad” commercial of YES  – Classic Commercial – Yes (11) https://youtu.be/tC52DntK5yM?feature=shared

Chapter 76

Procter & Gamble warehouse in Lebanon – Transmed SAL – Business News.com.lb by Lebanon opportunities – Article posted on Sept 12,2012 – “Procter & Gamble to close down its Beirut offices”: http://www.businessnews.com.lb/cms/Story/StoryDetails/2104/Procter-&-Gamble-to-close-down-its-Beirut-offices

Span study of warehousing: http://www.span-group.com/index.php/reference/case-study-1-title/

Chapter 79

  1. Conflicting Accounts – Kevin Goldman – Pages 70, 71 & 72
  2. Campaign UK September 12, 2013 (BA’s Advertising Journey)
  3. The New York Times September 15, 1982

Chapter 80

  1. Training people to deliver service excellence in British Airways; Managing Service Quality: An International Journal, Vol.4, from page 13 till 16
  2. Adland – A Global History of Advertising – Page 101
  3. Adland – A Global History of Advertising – Page 102

Chapter 86

  1. La Télé Quelle Histoire – Jean-Claude Boulos – Page 58
  2. La Télé Quelle Histoire – Jean-Claude Boulos – Page 284

Chapter 88

La Télé Quelle Histoire – Jean-Claude Boulos – Page 235

Chapter 91

The Daily Star – 12 Nov. 1998

Chapter 101

  1. The National 9 – October 2008 – Watching TV that watches you
  2. Communicate – October 2006 – Page 44
  3. The National 9 – October 2008 –  Page 8

Chapter 107

  1. It Still Runs – Andy Joseph
  2. New York Times, 23/1/1984, Section D – Page 1

Chapter 121

Lebanon Communicating – Pages 78 & 169

Chapter 122

ArabAd magazine – December 1995 – Page 58

Chapter 124

  1. Lebanon Communicating – Page 169
  2. Lebanon Communicating – Pages 134 & 135

Chapter 125

  1. Lebanon Communicating – Page 166
  2. Play It Again – Pages 36 & 54
  3. Lebanon Communicating – Page 110
  4. Akram Miknass – Book “لم أنته” – Pages 81 & 101
  5. The Arabian Marketer – Edition of February 2018 – Pages 10 & 11

Chapter 126

  1. Lebanon Communicating – Pages 110, 172 & 173
  2. The Story of Middle East Advertising – Chapter 91
  3. The story of Middle East Advertising – Chapter 48
  4. Lebanon Communicating – Page 104

Chapter 127

  1. Lebanon Communicating – Page 175
  2. Campaign Middle East – issue of the 7th of November 2010

Chapter 129

ArabAd magazine – August 1995 – From page 6 till 10

Chapter 130

  1. ArabAd magazine – August 1995 – Pages 6, 8 & 9
  2. The story of Middle East Advertising – Chapter 88
  3. ArabAd magazine – September 1995 – Page 120

Chapter 131

Ad Age – 15 September 2003

Chapter 132

Adland – From page 131 till 138

Chapter 133

Adland – Page 229