Chapters of the Book

All the chapters of the book are included below!

Chapter 1\ My Father: The artist, Pharmacist
Chapter 2\ Growing up with Vidaylin
Chapter 3\ The day I discovered advertising in the attic
Chapter 4\ The fascinating Lebanon of the sixties
Chapter 5\ The years I had life, and had it more abundantly
Chapter 6\ My neighbor, the moon
Chapter 7\ The first interview
Chapter 8\ Unveiling the advertising man in me
Chapter 9\ Do not use our product?
Chapter 10\ Ad men need to look smart
Chapter 11\ My parallel university
Chapter 12\ Good to the last drop
Chapter 13\ Taking Adnan Choucair to lunch
Chapter 14\ When Neil Armstrong stepped on the moon
Chapter 15\ Never ignore the Mufti
Chapter 16\ Ras Beirut Grotto of follies
Chapter 17\ Playboy: the most popular magazine amongst Lebanese Housewives
Chapter 18\ When the entire agency had to look for new business
Chapter 19\ The Lebanese Ad Agency scene of the sixties
Chapter 20\ Great fun with my Asahi Pentax-SP
Chapter 21\ Graduating from elementary to secondary school in advertising
Chapter 22\ Driving with Shell
Chapter 23\ My punishment for not holding a driver’s license
Chapter 24\ Have you seen the film on our visit to Pakistan?
Chapter 25\ Flying in the plane’s toilet
Chapter 26\ Going slow in Sudan
Chapter 27\ Once you drink from The Nile, you are destined to return
Chapter 28\ Making clients close friends and relatives
Chapter 29\ Helping Sudan to drive on the right
Chapter 30\ Introducing Ceylon tea to the Arabs
Chapter 31\ A Ceylon tea caravan through Arabia
Chapter 32\ Know your client well if you want to succeed in advertising
Chapter 33\ Turning MECCA Pilgrims into brand ambassadors
Chapter 34\ The adventures of a tea expert, in MENA
Chapter 35\ The first major advertising merger in the Middle East
Chapter 36\ Getting to know them
Chapter 37\ If you cannot beat them, join them
Chapter 38\ My story with the Cypriot Presidents
Chapter 39\ The merry Ad men of the sixties
Chapter 40\ After Cyprus came Kuwait
Chapter 41\ The day we revoked the cigarette advertising ban
Chapter 42\ The challenges of doing business in Saudi Arabia
Chapter 43\ Trust opens the Saudi door for newcomers
Chapter 44\ Toyota “My road to happiness”
Chapter 45\ If you are not in Saudi, you are not regional
Chapter 46\ The building on Makarona street
Chapter 47\ Convincing Saudis to drink bottled water
Chapter 48\ Getting trapped in Jeddah during the pilgrimage season
Chapter 49\ The day we delayed The Concorde
Chapter 50\ The day I brought in my first international account
Chapter 51\ The winning streak
Chapter 52\ While Coke and Pepsi were waiting to see who blinks first, we picked up the Canada dry business and ran with it
Chapter 53\ Take a good look at Beirut before it burns to the ground
Chapter 54\ Then came the time to move to Bahrain
Chapter 55\ Due to the security situation, Intermarkets has moved to Bahrain
Chapter 56\ Ramzi, whose passport is this?
Chapter 57\ Discovering how regional campaigns are professionally conducted
Chapter 58\ Dubai here we come
Chapter 59\ The first hundred days in Dubai
Chapter 60\ Our teething days in Dubai
Chapter 61\ My Libyan adventures
Chapter 62\ When satellite earth stations became a fad
Chapter 63\ Leonardo Da Vinci paints a telephone directory cover
Chapter 64\ Punishment for speaking French
Chapter 65\ Who dares fire Unilever?
Chapter 66\ The move to Hor Al Anz
Chapter 67\ You are always on time with Citizen
Chapter 68\ Launching Mena’s first international PR Joint Venture
Chapter 69\ A university graduate’s dream

Chapter 70\ Give and it will be given to you
Chapter 71\ The final exam in Geneva
Chapter 72\ Putting the Swiss customs on red alert
Chapter 73\ The voice of God
Chapter 74\ No more washing of soiled diapers
Chapter 75\ Enter Abou Fouad
Chapter 76\ “Thank you Mr. Najjar”, “Yes Mr. Raad”
Chapter 77\ Won’t swap even if Beirut is on fire
Chapter 78\ Although Jounieh was not as loyal…
Chapter 79\ The world’s favorite airline
Chapter 80\ Getting in bed with Saatchi
Chapter 81\ My Saatchi-style birthday
Chapter 82\ The advent of modelling agencies
Chapter 83\ And you too…
Chapter 84\ Brand building at the mercy of Lebanese politics
Chapter 85\ Shredding QAT Leaves with Moulinex
Chapter 86\ The return to Beirut
Chapter 87\ Creativity under fire
Chapter 88\ Nine years of many changes
Chapter 89\ The man who sold Lebanese air in Canada
Chapter 90\ The larger-than-life Lebanese PR Practioner
Chapter 91\ Life is about who is real behind your back
Chapter 92\ Never shy away from industry responsibilities
Chapter 93\ The years spent working on industry issues
Chapter 94\ Putting Arab Advertising on the global map
Chapter 95\ Unveiling the different Ad man
Chapter 96\ Deep dive into the global advertising ocean
Chapter 97\ The IAA & Desert Storm
Chapter 98\ Enlarging the Arab global contact circle
Chapter 99\ Making the IAA a beauty parlor for Egos
Chapter 100\ What do Arabs read and watch?
Chapter 101\ The war of the Tele-meters
Chapter 102\ Life is a journey…
Chapter 103\ …Enjoy the ride
Chapter 104\ The under-ground weekend in Barcelona
Chapter 105\ Convincing the Japanese of the other way
Chapter 106\ The falcon hunt
Chapter 107\ From Datsun to Nissan
Chapter 108\ The metal-clad robot
Chapter 109\ Nissan Patrol & its falcon friend
Chapter 110\ King of the desert Journey
Chapter 111\ Saudis do not buy blue cars
Chapter 112\ Patrol back on top
Chapter 113\ The Japanese who brought Nissan to the USA
Chapter 114\ Introducing Carlos Ghosn
Chapter 115\ Carlos Ghosn: Global Advertiser of 2002
Chapter 116\ Qatari, the language we failed to speak
Chapter 117\ The other face of Qatar
Chapter 118\ The first lady’s vision
Chapter 119\ Meeting the amazing Sheikha
Chapter 120\ Qatar’s bumpy journey
Chapter 121\ On the same floor with Uday Saddam Hussein
Chapter 122\ Intermarkets Air Show
Chapter 123\ Who is sleeping in my bed?!!
Chapter 124\ The Big Boys come to MENA
Chapter 125\ … And The Big Boys continued coming
Chapter 126\ More about the Big Boys in MENA
Chapter 127\ Blunders of the big boys in Mena
Chapter 128\ The early signs of culture conflicts
Chapter 129\ The mirror begins to crack
Chapter 130\ In search of a casket for Intermarkets
Chapter 131\ Engagement to BDDP
Chapter 132\ After BDDP comes TBWA
Chapter 133\ Some early steps in our TBWA journey
Chapter 134\ Stepping into the TBWA universe
Chapter 135\ TBWA continues to be present at most of our activities
Chapter 136\ The first international agency out of the Middle East
Chapter 137\ The birth of TBWA\RAAD
Chapter 138\ The New York Approval
Chapter 139\ The balanced partnership
- CNN Arabic Story!
Chapter 140\ Soon the balance started tipping
Chapter 141\ Passing the torch